TokyoShanghai · Beijing

BOIS SHOWROOM / CROSS-BORDER FASHION PARTNER

BRIDGING
CREATIVITY
AND MARKET.

Bringing Japanese creativity
to new value in the Chinese market.

BRIDGING
& EMPOWERING.

BOIS D’OR is a fashion business partner that understands the cultural background and creative context of Japanese designer brands, connecting them with the commercial logic and consumer dynamics of the Chinese market.

We make exchange between the Japanese and Chinese fashion industries more efficient, meaningful and lasting.

BOIS SHOWROOM meeting space

STRATEGY / SALES / PR / EC / PRODUCTION / LOGISTICS

ONE PARTNER.
FULL MARKET ACCESS.

BOIS D’OR

Services can stand alone or be combined around the brand’s current stage, budget and goals to create a practical China-market plan.

China Market Operations01

Market Entry & Operations

China Market Operations

As a comprehensive operating partner for Japanese brands in China, we manage every stage from market-entry strategy to day-to-day sales operations. We protect each brand’s identity while translating it into an actionable system aligned with Chinese commercial practices and consumer behavior.

SCOPE OF WORK
  • Sales development across department stores, select shops and boutiques
  • Channel planning for Tmall Global, JD and WeChat Mini Programs
  • Localization of product mix, pricing, inventory and promotions
  • Customer care, including inquiries, returns and exchanges
DELIVERABLES

Market-entry plan / Channel strategy / Monthly sales report / Market intelligence

DISCUSS THIS SERVICE
Showrooms & Pop-ups02

Showroom & Pop-up

Showrooms & Pop-ups

We create direct business opportunities between brands and influential buyers in fashion centers such as Shanghai and Beijing. Beyond orders, each presentation tests market response and generates insight for the next stage of sales development.

SCOPE OF WORK
  • Market-entry theme and exhibition concept for each brand
  • Venue, spatial direction, models and event staff management
  • Invitations for department store, select-shop and e-commerce buyers
  • Pop-up retail, social campaigns and KOL attendance programs
DELIVERABLES

Visitor and meeting management / Order summary / Regional demand analysis / Buyer feedback

DISCUSS THIS SERVICE
Brand Communication03

Brand Communication

Brand Communication

We translate the designer’s background, creative story and product value into locally relevant content so the brand is understood accurately in China. Our communication connects awareness and trust with meaningful purchase behavior.

SCOPE OF WORK
  • Strategy for RED, WeChat, Douyin and Bilibili
  • KOL/KOC selection, seeding, content and sales coordination
  • Fashion media relations, including Vogue and ELLE
  • Online sentiment monitoring and crisis response
DELIVERABLES

PR calendar / Social content / Media list / Performance report

DISCUSS THIS SERVICE
Cross-border Commerce04

Cross-border Commerce

Cross-border Commerce

We remove friction across payment, duties and delivery to create a smooth purchase journey for Chinese customers buying Japanese products. Store launch, live commerce and order fulfillment are managed as one connected operation.

SCOPE OF WORK
  • Launch support for Tmall Global, JD Worldwide and RED
  • Independent commerce supporting Alipay and WeChat Pay
  • Live commerce and influencer-led content sales
  • Inventory and delivery using Japan-direct and bonded-warehouse models
DELIVERABLES

Commerce operating plan / Product listings / Campaign plan / Sales and customer analysis

DISCUSS THIS SERVICE
Production Support05

Production Support

Production Support

Through our Chinese garment-industry network, we help transform design ideas into production-ready products. Factory selection balances the quality, expression and delivery standards expected by Japanese designer brands.

SCOPE OF WORK
  • Fabric and trim sourcing, pattern review and sampling
  • Factory and line selection for small, multi-style production
  • Pre-production, in-line and pre-shipment quality inspection
  • Continuous optimization of cost, workflow and lead times
DELIVERABLES

Quotation and costing / Sample schedule / QC report / Production timeline

DISCUSS THIS SERVICE
Customs & Logistics06

Customs & Logistics

Customs & Logistics

We centrally manage the documentation and transport required for apparel trade between Japan and China, ensuring safe and timely delivery. Speed and cost are balanced for regular shipments, urgent samples and returns.

SCOPE OF WORK
  • HS classification, certificates of origin and composition labels
  • Customs and landed-cost planning with preferential tariff schemes
  • Sea, air and international courier arrangements
  • Reverse logistics for urgent samples, returns and relabeling
DELIVERABLES

Customs document review / Shipping schedule / Cost breakdown / Delivery tracking

DISCUSS THIS SERVICE

PHYSICAL
CONNECTIONS.

5+Business collaborations across planning, production and sales
¥2MSales generated in a single cross-border livestream
2–4Major buyer events each year

LET’S BUILD
THE NEXT BRIDGE.

Talk to us about brand partnerships, showroom participation and expansion into Asian markets.

OFFICE

Fortune Hikarigaoka 287
6-16-11 Kasugacho, Nerima-ku
Tokyo 179-0074, Japan

SOCIAL

Instagram · @bois_showroom ↗
RED · @bois_showroom ↗

COMPANY

BOIS D’OR 株式会社
BOIS D’OR CO., LTD.